"Advertising and PR" training
Advertising is an information tool used to influence people to buy any product or use the service. Advertising includes newspapers, websites, radio, billboards, etc. can be transmitted by some means. As a rule, the ad contains information about the name of the product or service and how it will benefit the product or service. Advertising often strives to convince potential buyers of the products or services of any brand.
Public Relations or PR, PR - public relations - a person, company, public movement, party, non-governmental organization, etc. public awareness and co-operation with them. Public relations in business is one of the types of marketing communications. Public relations are part of the BTL activities. The PR concept is closely related to propaganda and advertising terms.
Training program:
|
№ |
Topic |
Duration |
|
1 |
Module 1 - What is advertising? -The history of the ad -The purpose and tasks of the advertisement -Address effectiveness matrix |
0,5 |
| 2 |
Module 2 - Types of ads -ATL and BTL concepts - Types of ads according to their carrier - Types of ads for content |
1,5
|
| 3 |
Module 3 - Preparation and implementation of advertising policy - Communication between product life cycles and ads - Identifying the targets - Selection of the target audience - Preparation of advertising budget Preparing a message - Selection of communication channels and mediation - Implementation of advertising campaign Measuring the advertising campaign |
2 |
| 4 |
Module 4 - Advertising rules - How should good advertising be? - AIDA model in advertising - 5M rule on advertising |
1,5 |
| 5 |
Module 5 - Ban on advertising - Advertising Law of the Azerbaijan Republic |
0,5 |
| 6 |
Module 6 - Public Relations (PR) - What is PR? Difference between advertising and PR - How did PR get started? - What is PR and who needs it? - Duties of the PR - Signature and Public Opinion - Design and publicity - Auditorium - Establishment, implementation and evaluation of PR strategy |
3 |
