PR - Public Relations

 

PR Training Curriculum

Part 1

In our Modern Public Relations (PR)

What is PR? Or what?

PR concept and approaches to it

Common goals of PR

Development history of PR

The importance of PR:

From the point of view of the employer
From a working point of view
PR benefits
Factors affecting PR:
Internal factors;
Foreign factors;
Factors that are not important in PR
Free assignment

Part 2

PR and similar concepts

PR and presentation
PR and human
PR and marketing
PR and advertising
PR and propaganda
PR and lobbying
PR and social responsibility
PR and crisis
Causes of Crisis;
Stages of the crisis;
Crisis Management;
Crisis plan
Free assignment

Part 3

Public Relations activities

PR and communication
Communication time
Communication forms
Problems for communication
Presentations

PR and press
Exhibition
Festivals and festivals
Meetings
Free assignment

Part 4

How should PR work begin?

Practical events