We announce admission to our SMM courses.SMM-is a social network marketing organization.Social networks are more profitable than other ways of advertising.In this way, it is possible to advertise by gathering as many audiences as possible.As we live in a digitalized world now, like many other areas of marketing, the digital orientation of marketing is rapidly evolving and becoming a prototype.
Digital marketing is not only one of the fastest growing parts of marketing, it is also the future.One of the major benefits of digital marketing is the ease of tracking and monitoring results.
What will you get at the end of the course?
- You will learn Social Media in depth
- You will be able to think of interesting ideas in free form and turn them into content
- You will determine the target audience and prepare content according to it
- You will be able to work in Facebook business, facebook ads manager, Business suite systems
- You will be able to place and analyze high-quality advertising aimed at the right audience. You will learn how to remarket your content.
- You will learn the secrets of the new generation trends of Instagram and apply them in your work
Our SMM courses are taught 2 hours each week, individually or in a group based on a one-month, 16-hour program.
All students who successfully complete the program and achieve high results from theoretical and practical exams will be awarded with certificates.
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Subject |
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Introduction to Marketing - General information about marketing, - What are the marketing channels? - The difference between traditional and digital marketing - SMM as a branch of digital marketing, Introduction to SMM |
1.5 hours |
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2. |
Ways of building a strategy - Setting goals - Market research and SWOT analysis - Choosing the right target audience - Building a Social Media strategy for business |
2 hours |
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3. |
Work with social media channels - Correct and attractive optimization of accounts on social media channels - What should you pay attention to on the Facebook page? - What should be done for the newly established Instagram page? - What marketing strategies work on Facebook and Instagram? - Information about Linkedin, tiktok |
2 hours |
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4. |
Social Media Content - Creating the right content on Social Media (for Facebook, Instagram, Tiktok, LinkedIn platforms), - How to form the idea? How do we investigate? - Harmony of text and visuals - CTAs - Creation of User Generated content - Copywriting |
1.5 hours |
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5. |
Social Media Content (2) - Creating a content plan - How should a brief be prepared?, Work with a designer - What should be included in the post plan? - What should we share and what is required of us? - Sharing types |
1.5 hours |
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6. |
Introduction to Facebook Business manager and Business Suite - Learning the Meta Business Suite platform - Creation of Facebook Business manager account and pages - Connecting Facebook and Instagram pages - Creator studio, post creation, Insights |
1.5 hours |
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7. |
Facebook ads manager - Creating an Ads manager account - Advertising functionalities in social networks - Advertising on Instagram - Videos, photos, etc. proper, effective advertising. - Creating ads and types of ads in Ads manager - Targeting - Advertising budget planning |
1.5 hours |
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8. |
Data in ads manager - Audience (creating audiences) - Facebook pixel - Tag manager - Remarketing - Event manager - Measuring the effectiveness of advertisements - Insights |
1.5 hours |
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9. |
New generation content on Instagram and other digital platforms - Preparation of correct and effective stories and reels - Work in design programs - Market research - Work with influencers - Youtube - Google - LinkedIn |
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10. |
Building a personal brand on social media - Creating a personal brand - Promotion of personal brand - Social media tools in personal brand advancement |
1 hours |
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11. |
Exam |
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